Always looking to break movie marketing rules, Disney decided to drop two summer 2026 trailers yesterday – 20th Century Studios’ Devil Wears Prada 2 and Pixar’s Toy Story 5 — each posting massive reaches in their first 24 hours.
In regards to the Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci reteam, Devil Wears Prada 2, that posted 185M in its first day, making it the second most viewed trailer YTD behind Fantastic Four: First Family which clocked 202M views in its first 24 hours after dropping.
Devil Wears Prada 2 also became the most-viewed trailer year-to-date on Instagram with 79M views and drew 60M views on TikTok.
Sentiment we are told is exceedingly positive given the return to the offices of Runway, and the trailer hitting the right notes unveiling just enough to keep fans wanting more. David Frankel returns to direct. The movie tees off the summer box office on May 1 next year.
Meanwhile, Toy Story 5, which opens in the traditional Pixar stomping ground of Father’s Day weekend, June, 19-21, 2026; generated 142M views in the first 24 hours of its trailer drop, landing it above first content drops for other animated films including Despicable Me 4 ($75M opening), Kung Fu Panda 4 ($57.9M opening), and The Super Mario Bros Galaxy Movie ($146.3M 3-day)
From a views perspective, Instagram drove the most at 47M followed by TikTok at 37M.
In addition, the launch sparked over 142k social mentions across all platforms, in the upper tier of our comps, with the film and related characters rising to #2 and #3 on Twitter/X’s search charts.
Conversation was positive and focused on the below key themes: Excitement for Toy Story’s return to theaters, praising it as one of their favorite Disney franchises to date. Interest in Toy Story 5’s “toys vs tech” concept, finding it timely and relevant to kids’ reality today.
Toy Story 4 owns the domestic opening record in the Pixar franchise with $120.9M. To date, the Toy Story series counts over $3 billion at the global box office.
