Just when we thought Moncler had delivered all the icons it could, the outerwear brand is back with one more OG. After teaming up with Cher, Grace Jones and Blackpink’s Jennie for its Re/Icons campaign last month, André 3000 now joins the gang, shot by south London photographer Gabriel Moses. Moncler’s Re/Icons collection takes legendary pieces from the brand’s history and reimagines them for a modern audience, so who better to team up with than the master of reinvention himself? André 3000 has been an ATLien, a Southern Dandy, and now king of the flute, so fits perfectly in Moncler’s line-up of OG icons.
In the images, 3 Stacks looks set for an expedition in the Andes, swaddled in a pile of the brand’s puffers, vests and thermal balaclavas, while ropes, carabiners and more camping gear hold it all in place. In behind the scenes images from the shoot, the rap icon also takes some white chalk to the black backdrop and sketches his own mountain scene, proving that André 3000 is, in fact, a triple threat (rapper, flautist, chalkboard artist).
“A lifetime spent rewriting the rules of culture and consistently choosing the untrodden path has brought André 3000 and Moncler together,” said the label of the new campaign, adding that the images explore, “the mountains as a metaphor for pursuing extraordinary dreams.” Elsewhere, Moncler also referenced André’s status as a fashion icon as more reasons why he was a great fit for the campaign, citing his 2000s fashion line Benjamin Bixby, his reputation as a “much photographed darling”, and his 2025 Met Gala look, where he wore a flight suit and a grand piano strapped to his back. And as well as the stills and moving image, the campaign is soundtracked by original music from André 3000, his first new release in over a year.
Scroll through the gallery at the top of the page to see the entire campaign
