This Vanilla Perfume Is Going To Be Viral Scent Of 2025

After poring over thousands of Sephora reviews of this perfume, I can’t help but notice its unusual popularity with people who don’t normally gravitate towards sweet, dessert-like scents. I’d put myself and beauty director Jacqueline Kilikita in this category, and yet we unanimously gush over Vanilla Woods. “For me, vanilla notes typically conjure images of sugary frosting, but the creamy, coconutty Madagascar vanilla here is just a satisfying hint, not a full-on cake-load,” she explains. “What makes it truly moreish, though, is the amber, which brings a beautiful warmth that dries down on the neck to the most cozy, comforting scent. The pear gives it a crisp edge that keeps me coming back for more.”