DIRECTV is partnering with with six university athletic departments on a new program ahead of the 2025 college football season.
Duke University, The Ohio State University, University of North Carolina at Chapel Hill, University of Oregon, United States Military Academy (Army), and The University of Texas will be partnering with DIRECTV for what the service calls “tailored experiences for students, alumni and fans across the country.” With the partnership, DIRECTV is working with Learfield to get rights to the IP of the schools, including official logos.
DIRECTV will be setting up in-person “Fan Zones” at each of the six partner schools during the course of the 2025 season. For those watching at home, Fan Zones will offer interactive experiences and pregame coverage.
Throughout the school year, the company will be getting involved with the communities at each university and bringing social and influencer content to audiences.
“College sports unite fans like few things can, and collaborating with these six legendary programs allows DIRECTV to show up in meaningful, authentic ways,” said Kelly Jo Sands, senior vice president of digital marketing at DIRECTV. “From in-venue activations to social media content and NIL partnerships, we’re committed to delivering ‘Game Day, Your Way’ across every touchpoint, for both men’s and women’s teams alike.”
DIRECTV will be activating across the six campuses throughout the academic year with an initial presence at marquee college football games, including:
- August 30: Texas at Ohio State
- September 20: Oregon State at Oregon
- October 4: Clemson at UNC
- October 18: Georgia Tech at Duke
- November 1: Penn State at Ohio State
- November 28: Texas A&M at Texas
