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Even if you’re not following Ash K Holm (and if not, go do that here before you keep reading), you’ve definitely seen her work. She’s the glam mastermind behind some of the most iconic beauty looks on Kim Kardashian, Megan Fox, and most recently, Lindsay Lohan. (Yes, all the Freakier Friday press tour looks that have the internet in a chokehold? That’s Holm.)