This guide will provide you with a full comparison of Google TV vs Roku with a complete breakdown of these popular operating systems and why one is clearly the better option.
Roku and Google TV are two of the most popular Operating Systems available today, present in various streaming devices and Smart TVs.
Many opt for devices such as this to install applications that provide content such as Movies, Shows, Live Television, Sports, and much more, all into one encompassing platform.
While similar in many ways, there are plenty of differences between Google TV and Roku and we have created this guide to explore all features of each so you can make an informed purchase decision.
When comparing these two Operating Systems, there are pros and cons for each, which we discuss in detail and provide our insight on why one is hands down the better option.
Google TV vs Roku – Overview
Many consumers in the market for a new television set or streaming box come across both Google TV and Roku devices as these are two of the most popular available.
They both support top streaming apps such as Netflix, Prime Video, and YouTube, as well as an accessible interface with adjustable features, settings, and more.
Google TV Home Interface
But once you get past the basics, the differences are hard to ignore. Roku is built for simplicity, but that simplicity comes at a cost. You’re boxed into a closed system with little room for modification or advanced use.
Google TV, which is based on Android TV, opens up a lot more doors. It gives you the freedom to install what you want, how you want, and customize your experience beyond what Roku allows.
Open vs Closed Systems – What That Means for You
Google TV is powered by open-source Android software. That means users and developers can build apps, tweak settings, and even run third-party software not found in the Play Store.
This gives you full control of your operating system and allows you to fully unleash your media device (streaming box or television set) with applications and tools that you cannot find on Roku devices.
This is referred to as “sideloading” and has become increasingly popular among Fire TV systems, as many have turned to these for their “jailbreaking” abilities.
Google TV and Android TV Boxes also have these same abilities, but with fewer restrictions than Firestick/Fire TV devices.
Onn 4k Pro Google TV Box
Roku, on the other hand, runs on a closed-source platform. This means that users are blocked from adding external apps not found in the Roku Channel Store.. Over the years, they’ve gone as far as removing private channels and cracking down on tools that don’t meet their terms.
If you’re just looking to stream Netflix, you might not notice the difference right away. But if you want to explore advanced apps, IPTV Services, or Kodi, Google TV becomes the obvious choice.
App Availability & Sideloading Options
One of the biggest advantages Google TV has over Roku is sideloading.
With Google TV, you can easily install apps using tools like Downloader, File Commander, or even a USB drive. You’re not limited to what’s in the Play Store, and that is where the real power of these stands out.
Roku doesn’t allow sideloading in the same way. They’ve removed private channels and locked down access to unapproved apps. If an app isn’t available through Roku’s official channel store, you’re out of luck.
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This makes a big difference for users who want to install custom launchers, IPTV Services, emulators, or third-party video players, and the main reason we suggest opting for a device with Google TV built in.
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Performance, Hardware, and User Interface
When comparing performance, both platforms offer a range of devices. Roku has budget-friendly models like the Roku Express and more expensive options like the Roku Ultra. Google TV devices include Chromecast, the Google TV Streamer, and the popular budget pick, the Onn 4K Pro.
But here’s the catch: even at the same price point, Google TV devices usually have more RAM, better CPU power, and more internal storage, which you will need when you download 3rd party APKs.
The user interface is another difference. Roku’s layout is fixed—you’re stuck with their menus and ad placements as the company continually pushes service subscriptions and sign-ups as one of their core business models.
Google TV offers a more customizable home screen and supports third-party launchers like Projectivy, which you can sideload for a cleaner, ad-free user interface with full customization so you are in control!
Projectivy Launcher
Privacy and Tracking Concerns
Roku has been under fire for how it collects and shares user data. You can turn off some of it, but you can’t get full control. You’re also limited when trying to install tools that might block ads or trackers.
Google TV gives you more options here. You can block ads, hide telemetry, and install VPN Apps directly onto your device to ensure your privacy is protected and safe from potential onlookers.
This is a huge advantage for privacy-conscious users or those accessing geo-restricted content. Roku doesn’t support VPN apps natively; therefore, users must install one on their router to get protection with this Operating System.
Why Google TV is the Better Long-Term Bet
Roku might be fine for beginners, but Google TV is better for anyone who wants more than just the basics.
You get access to:
Because it’s built on Android, Google TV has a massive development community behind it. Updates and custom tools are released often, and you’re not at the mercy of one company’s content policies.
If you’ve followed TROYPOINT for any amount of time, you know we’re all about control and flexibility. Google TV gives you both – and that’s why we recommend it over Roku.
Final Thoughts on Google TV vs Roku
If you are in the market for a new television or streaming device, you will likely find that a high percentage of them are either Google TV or Roku.
Those who just want to use basic applications and streaming services often choose Roku devices as they offer a simple user experience without added features and capabilities.
However, if you want to up your streaming game, we strongly suggest finding a Google TV Box or TV that has advanced integrations and an open source system so you aren’t restricted to apps located in your App Store.
We want to know what you think about Google TV vs Roku. Do you prefer one over the other? Let us know in the comments below!
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