Never put Kim Kardashian on “The Price Is Right.”
While guesting on the podcast “Call Her Daddy” this week, the reality star admitted that she has no clue how much a gallon of milk costs.
The confession came after host Alex Cooper asked Kardashian how much she spends annually on glam: hair, makeup, skincare, whatever other new-fangled, age-defying procedure the Kardashians are sampling these days.
Six figures, Cooper asked, seven figures?
“It could be a million dollars,” Kardashian guessed, before admitting that Hulu picks up most of the charges when she’s filming. Generally, she’s no expert on the cost of things.
“I mean, I don’t have a concept of what, like, certain simple things cost,” she said. “I’d like to know a little bit more about what, like, a milk carton costs.”
Elsewhere in the interview, Kardashian gave another example of how different her life is from the rest of us: While married to Kanye West, one day she came home and found out that he had given away all five of the couple’s Lamborghinis to his friends.
Cooper didn’t mean her question to be a gotcha moment, but online, commenters were quick to call Kardashian out of touch. (Though this is hardly the first time the Kardashians have admitted that they’re way past doing regular people stuff; in a 2022 episode of “The Kardashians,” Kris Jenner and youngest daughter Kylie decide to do “normal things” ― going grocery shopping, pumping their own gas ― for fun one afternoon.)
“Do you know how rich you gotta be to even be able to say a sentence like this?” one person wrote on X, formerly Twitter.
“Kim admitting she doesn’t know the price of a milk carton is peak billionaire energy,” another said.
It’s also giving Lucille Bluth in “Arrested Development”: “It’s one banana, Michael, what could it cost? $10?”
For what it’s worth, the average retail price for a gallon of conventional milk was approximately $3.46 as of mid-October 2025, according to a USDA report.
Illustration: HuffPost; Photos: Getty
Kim Kardashian’s comment about not knowing the price of milk felt like ragebait at worst and detached from reality at best.
For most Americans, milk is a small but recurring expense; in the aggregate, those small recurring expenses start to add up when you’re budgeting around a middle-class income. For many, Kardashian’s comments felt like ragebait at worst and detached from reality at best.
“When everyday people are calculating whether they can afford groceries before payday, and billionaires haven’t noticed the price of a staple in years, it’s clear we’re living in two very different economies,” said Shari Rash, a financial planner and host of the “Everyone’s Talkin’ Money” podcast.
“That disconnect shows just how wide the wealth gap has become,” Rash told HuffPost. “When public figures speak from that bubble, it can feel frustrating or dismissive to people who are working hard to stretch every dollar — almost like they’re being told their financial struggles are invisible.”
The majority of Americans are worried about affordability for good reasons, and the tariffs could end up putting even more pressure on prices, said Jonathan Morduch, a professor of public policy and economics at New York University.
“Housing prices are up, and depending on what you buy, you can end up spending a lot more at the grocery store than a few years ago,” he told HuffPost. “It would be nice not to have to worry about how much it costs to feed your family.”″
Still, he’s not too concerned about Kardashian not knowing the going rate for a gallon of milk: “I’d worry a lot more if the treasury secretary or the chair of the Federal Reserve have no clue.”
The price-of-milk question is actually a popular “gotcha” for gauging political candidates’ familiarity with the lives of regular Americans; during elections, politicians will be asked to name the price of everyday items such as milk or bread. In 1992, George H.W. Bush was forced to admit he was clueless on the cost of a gallon of milk during a debate with Bill Clinton and Ross Perot.
Kardashian ― who’s estimated by Forbes to be worth $1.7 billion ― is really not thinking about milk costs. The cost of one of those Lamborghinis West gave away probably isn’t even weighing on her mind too much, said Valerie Ramey, an economist and Thomas Sowell senior fellow at the Hoover Institution.
“If a Lamborghini costs $500,000, then five Lamborghinis cost $2.5 million,” she said. “$2.5 million for someone with a net worth of $1.7 billion is equivalent to $300 for someone with a net worth of $200,000.”
Our gallon of milk is closer to her Lamborghini, Rash said.
“We don’t casually give away Lamborghinis — but we do notice if milk goes from $3 to $4 a gallon, because that’s a noticeable percentage of our monthly grocery budget,” she said. “That’s how you see the wealth gap show up in real terms: What’s background noise for one person is a line item in someone else’s budget.”
Moments like this matter because they remind us that wealth doesn’t just change how much you have — it changes how you think about money altogether, Rash said.
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“The ultra-wealthy live in a world where day-to-day prices stop influencing behavior, and that can make their advice or opinions feel irrelevant to regular people,” she said. “The takeaway isn’t to blame them for being wealthy — it’s to recognize that their reality isn’t ours, and that’s why conversations about inequality and affordability are so necessary.”
