In a recent survey conducted by Cord Cutters News, it was revealed that a significant majority of Americans have no plans to purchase a new streaming player in 2025. The survey, which polled over 1,500 U.S. adults, sheds light on consumer preferences in the rapidly evolving world of streaming media devices, indicating a potential slowdown in the market for new streaming hardware.
According to the survey results, a striking 77.8% of respondents stated they do not intend to upgrade their current streaming player in 2025. This reluctance to purchase new devices could signal market saturation, satisfaction with existing technology, or a shift in consumer priorities amid economic uncertainties. Many respondents noted that their current devices, whether Roku, Apple TV, Google TV, or Amazon Fire TV, continue to meet their streaming needs, reducing the urgency to invest in newer models.
Among the minority planning to purchase a new streaming player, Roku emerged as the top choice, with 10.9% of respondents indicating they intend to buy a Roku device. Roku’s affordability, user-friendly interface, and wide range of supported streaming services likely contribute to its popularity.
Apple TV was the second most popular choice, with 4.8% of survey participants planning to purchase a new Apple TV device. The premium streaming player appeals to those already invested in the Apple ecosystem, offering seamless integration with iPhones, iPads, and other Apple products. However, its higher price point may limit its appeal compared to more budget-friendly options.
Google TV devices garnered interest from 2.4% of respondents, reflecting a smaller but dedicated user base. The platform’s integration with Google services and its focus on personalized content recommendations were cited as draws for tech-savvy consumers. Meanwhile, Amazon Fire TV rounded out the list, with 2.2% of respondents planning to purchase one. Its competitive pricing and integration with Amazon’s ecosystem, including Prime Video, make it a viable option for some.
The survey results suggest that streaming player manufacturers may face challenges in 2025 as consumer interest in upgrading hardware wanes. Analysts speculate that companies may need to innovate with new features, such as enhanced AI capabilities or exclusive content partnerships, to entice buyers. Additionally, the rise of smart TVs with built-in streaming capabilities could further reduce demand for standalone devices.
As streaming continues to dominate home entertainment, the survey highlights a shift in consumer behavior. With nearly 78% of Americans content with their current devices, the focus may turn to improving software and content offerings rather than hardware upgrades. For now, the streaming player market appears to be hitting a plateau, with only a small fraction of consumers planning to invest in new devices in the coming year.
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