Ads

This year, CTV upfront ad spending is set to edge past primetime linear TV for the first time, and it’s happening precisely because buyers want performance, not just reach. But …

Philo, the live TV streaming service, today announced the availability of pause ads across its full ad-supported footprint. The format is now accessible both directly and programmatically, giving brand and …

IAB Tech Lab VP of product Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double …

Key events Show key events only Please turn on JavaScript to use this feature Game over (for the Bad Bunny haters) Adrian Horton Photograph: Kevin Mazur/Getty Images for Roc Nation …

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers including DIRECTV, …

Netflix said it had sold out all commercial inventory tied to its second streaming of NFL games on Christmas, the latest signal yet that sports events are driving the video-advertising …

US Republicans are reusing a slogan from the 2024 presidential race — “Kamala is for they/them” — in their new ads for next year’s congressional and governor’s races, CNN reported. …

Zara Two adverts by fashion brand Zara have been banned for featuring models who appeared “unhealthily thin”. The Advertising Standards Authority (ASA) said shadows and a slick back bun hairstyle …

Ads on YouTube should be vetted like those on traditional TV to protect users from content such as scams, promotion of diet pills and fake celebrity endorsements, the Lib Dems …

American Eagle is standing by its controversial ad campaign featuring Sydney Sweeney, which includes various commercials with the tagline: “Sydney Sweeney Has Great Jeans.” The campaign creates a pun around …