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IAB Tech Lab VP of product Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double …

Key events Show key events only Please turn on JavaScript to use this feature Game over (for the Bad Bunny haters) Adrian Horton Photograph: Kevin Mazur/Getty Images for Roc Nation …

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers including DIRECTV, …

Netflix said it had sold out all commercial inventory tied to its second streaming of NFL games on Christmas, the latest signal yet that sports events are driving the video-advertising …

US Republicans are reusing a slogan from the 2024 presidential race — “Kamala is for they/them” — in their new ads for next year’s congressional and governor’s races, CNN reported. …

Zara Two adverts by fashion brand Zara have been banned for featuring models who appeared “unhealthily thin”. The Advertising Standards Authority (ASA) said shadows and a slick back bun hairstyle …

Ads on YouTube should be vetted like those on traditional TV to protect users from content such as scams, promotion of diet pills and fake celebrity endorsements, the Lib Dems …

American Eagle is standing by its controversial ad campaign featuring Sydney Sweeney, which includes various commercials with the tagline: “Sydney Sweeney Has Great Jeans.” The campaign creates a pun around …

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped …