Just 48 hours before Netflix kicked off its first NFL Christmas Gameday doubleheader, Emarketer announced that streaming sports viewership had surpassed viewership for sports on traditional TV. Of course, premium …
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Playbook
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IPTV
IAB Tech Lab Releases Live Event Ad Playbook in Collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent Streams API specification aimed at simplifying the monetization of live streaming …