TelevisaUnivision has wrapped up its upfront negotiations, touting “historic” volume driven by its ViX streaming service, which recently surpassed 10 million subscribers globally.
But the Spanish-language-focused media company’s overall volume was “consistent” with the prior year, an individual familiar with the matter tells TheWrap.
The company said its live portfolio in music, sports and primetime, as well as new initiatives such as ViX Música and YA Fest, drove a record number of upfront clients. The company touted double-digit growth in the pharmaceutical category compared to the previous year.
The upfront results come as TelevisaUnivision recently reported a 5% drop in ad revenue to $742 million in its second quarter of 2025. The Mexico segment fell 11% to $287 million, while the U.S. segment fell 2% to $455 million. The company previously warned investors that its quarterly results would be impacted by softness in U.S. advertising revenue.
It also follows the exit of TelevisaUnivision ad sales president Donna Speciale, who stepped down from her role in June – less than a month after the company’s upfront presentation. She has been replaced by Tim Natividad.
“TelevisaUnivision’s Upfront is a powerful proof point of how we’ve modernized our content and capabilities to meet the evolving needs of our customers across all mediums — traditional network, mobile, social, and digital,” Natividad said in a statement on Wednesday. “As the definitive voice of the U.S. Hispanic audience, we combine that cultural leadership with technological sophistication to deliver smarter solutions that place brands within the most compelling live and experiential content, alongside the fastest-growing consumer base in the country.”
More to come…
