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In this episode of the No Film School Podcast, GG Hawkins speaks with Kanopy’s Erin Spears and Matt Lewis about curation, film discovery, and how independent films find audiences in a streaming landscape shaped by algorithms.
The conversation covers Kanopy’s library- and university-based model, the importance of human-led programming, how poster art and social media influence discovery, and why theatrical and festival experiences still matter for the long-term life of a film.
In this episode, we discuss:
- What Kanopy is and how it differs from subscription-based streamers like Netflix
- Why Kanopy’s free, ad-free model through libraries and universities matters for film access
- Erin’s path from film programming and art house theaters to Kanopy’s content programming team
- Matt’s background in entertainment marketing and how he brings that experience to Kanopy
- How Kanopy’s programming team curates new titles each week
- Why human taste, context, and browsing still matter in an algorithm-driven media landscape
- How poster art, title design, and trailers shape audience expectations
- What filmmakers should consider when creating key art for their films
- How Kanopy uses social media clips and themed collections to help audiences discover films
- Why niche programming, rock docs, horror, and repertory-style collections can build loyal audiences
- How universities use Kanopy for coursework and casual film discovery
- The continued importance of festivals, theatrical screenings, and communal moviegoing
- Why libraries may be one of the most important access points for independent cinema
- Upcoming Kanopy titles and programming, including I Really Love My Husband, Fright Fest, and The Napa Boys
- Advice for emerging filmmakers interested in curation, marketing, and film culture
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